Canadian Music Week (CMW) has a new title sponsor, America's Slacker Radio, an interactive internet radio service available in the U.S. and Canada.
The country's biggest music business event, held next year from March 21 to 25 in Toronto, encompasses conferences, a trade exhibition, four awards shows, a film festival, a comedy festival, and a music festival in 60 venues with 900 artists now called Slacker Canadian Music Fest.
"We're thrilled to have Slacker Radio as title sponsor of Canadian Music Week," said CMW president Neill Dixon in the press announcement. "They are unlike any radio service out there, connecting fans with the music they love and ensuring that the 30th Canadian Music Week will be the most engaging event yet. This sponsorship extends the reach of emerging Canadian artists across North America."
Headquartered in San Diego, CA, Slacker Inc. offers a range of radio services from free to subscription that are available on the web, mobile apps and personal radio players. There are pre-programmed stations or users can customize their own using various song-selection methods.
In the months and weeks leading up to Slacker Canadian Music Week, Slacker Radio will be releasing a variety of Canada-focused stations, including artist showcase channels and ones that are programmed and hosted by artists playing the festival. There will also be a 30th anniversary CMW station highlighting acts from past years and a Slacker CMW station featuring exclusive artist interviews and music.
"We're going to help produce a unique and exciting experience for Slacker Canadian Music Week," Slacker senior vice-president of marketing Jonathan Sasse said. "The event is an amazing opportunity to engage with fans and artists as we expand our service throughout Canada."