Billboard's 2011 Women In Music Honorees
Billboard's 2011 Women In Music Honorees

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WIM

No. 4
Livia Tortella

Co-president/COO, Warner Bros. Records
Website: Warnerbrosrecords.com
Twitter: @Livia_WBR

In her first full year as co-president/COO at Warner Bros. Records, Livia Tortella cites numerous artists whose accomplishments have been high points for her, starting with Michael Bublé and his Christmas album. "It's been 'Christmas' here for the past 15 months," she says. "It's looking to be a monstrous outing, with a TV special booked, over 300,000 in nontraditional sales [and] a wonderful partnership with Beringer [Vineyards]." She reels off other highlights: partnering with Rick Ross' Maybach Music and the resulting development of Wale; advancing the career of the Black Keys; launching new artist Outasight through the usage of his "Tonight Is the Night" in a $50 million Pepsi campaign; and building the success of Theophilus London and Gary Clark Jr. She says of Clark, "We feel he's our answer to Eric Clapton, the 2012 version." She has also directed her focus on increasing the company's tour merchandise business, which Warner Bros. says soared 35% in 2011. Prior to joining the label, Tortella was Atlantic Records executive VP/GM. She joined Atlantic in 2004 after five years at Island Def Jam Music Group. She began her career in 1989 at PolyGram Canada in A&R.

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