Billboard's 2011 Women In Music Honorees
Billboard's 2011 Women In Music Honorees

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WIM

No. 27
Maureen Ford

President of venue sales, Live Nation Network
Website: promo.livenation.com/sponsorship
Twitter: @livenation

Maureen Ford, president of venue sales for Live Nation Network, leads a team of more than 100 staffers who sell advertising and sponsorship programs built around Live Nation's amphitheaters, clubs and theaters. She's responsible for a budget of some $50 million in annual revenue. Key projects overseen by Ford include the development of new club and theater programs for her clients that have resulted in an increase in sponsorship revenue of approximately 20% during the past three years. Also, Ford says, "for the first time, all of our 'name in title' opportunities at the Live Nation amphitheaters were maximized." She notes that Live Nation has broadened its partnerships to include such businesses as insurance, consumer and professional electronics and energy companies. At clubs and theaters, Ford and her team created new platforms for brands to interact with consumers, most notably with the LG Ones to Watch series. Digital media and branded promotions are now also offered to clients through her group. The addition of Ticketmaster.com to Live Nation's portfolio has expanded the programs that Ford's team can offer clients. Programs like Live Nation Cash can be used by businesses as incentives. Digital and promotions revenue are up by approximately 150% in the past three years, Live Nation reports.

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