Billboard's 2011 Women In Music Honorees
Billboard's 2011 Women In Music Honorees

WIM Banner

WIM

No. 28
Diana Mogollón

GM, mun2
Website: holamun2.com
Twitter: @mun2

Cable network mun2 is a pioneer in bilingual, youth-oriented broadcasting. Since taking over as its GM in July 2010, Diana Mogollón has raised its profile and extended its reach. Mun2, owned by Telemundo (which, in turn, is a division of NBCUniversal), reaches 36 million households, according to Nielsen, and since the beginning of the year has experienced double-digit month-to-month growth, making it the second-fastest-growing U.S. cable network, according to the broadcaster. Last year, mun2 delivered its best performance ever in terms of ratings, finance and sales, Mogollón says, and so far in 2011, the results are even better. A key factor, she says, has been "understanding the audience. We know the recipe is unique. This bilingual, bicultural space, there aren't many folks in it." A big part of mun2's DNA, Mogollón says, is music, with Jenni Rivera's reality show "I Love Jenni" its best-rated original production yet. Mun2 also benefits from Telemundo- and NBC-produced programming, which mun2 uses selectively to reach its coveted 18- to 34-year-old viewer. "It's a growing marketplace, and we're in the upswing," Mogollón says.

« PREVIOUS: Maureen Ford | NEXT: Kelly Rich »

RETURN TO WOMEN IN MUSIC INDEX

Questions? Comments? Let us know: @billboardbiz

Print