Billboard's 2011 Women In Music Honorees
Billboard's 2011 Women In Music Honorees

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No. 29
Kelly Rich

VP of sales, marketing and interactive, Big Machine Label Group
Website: Bigmachinemusic.com
Twitter: @Kkrich12

As VP of sales, marketing and interactive at Big Machine Label Group, Kelly Rich is a key member of the team that helped Taylor Swift achieve 3.7 million in sales for her album, Speak Now, according to Nielsen SoundScan. But Rich's achievements go beyond Swift, to Rascal Flatts' album Nothing Like This (sales of 1 million, according to SoundScan) and the Band Perry's single "If I Die Young" (3.4 million). "It takes a village, and I'm proud to be a part of the team," she says of the Band Perry's breakthrough success. Releases by Martina McBride, Justin Moore, Sunny Sweeney, the Eli Young Band and Brantley Gilbert also have arrived on Rich's watch. Her work to relaunch BigMachineRecords.com got a boost from a partnership with the Indianapolis Motor Speedway to present the 2011 Brickyard 400, laying the groundwork for a country music festival to be held again during the 2012 race. Rich has helped guide the social media initiatives of Big Machine artists including Swift, whose own social media savvy has drawn 26 million Facebook fans. Big Machine GM Andrew Kautz says, "There is no other woman in the Nashville, if not the national music industry, that has accomplished as much as she has with as nimble a staff. She continues to raise the bar on excellence."

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