Angelica Cob-Baehler began the year as EMI executive VP of media and creative services, overseeing the successful launch of new albums from the Decemberists and Amos Lee. Both acts scored their first No. 1 albums on the Billboard 200 at the top of the year, an accomplishment Cob-Baehler credits as "a testament to artist development." She also continued to work Katy Perry's blockbuster 2010 album, Teenage Dream. The year began with Perry's "Firework" lodged at No. 1 on the Billboard Hot 100 (the third No. 1 from the album), and by midyear, Perry was tied with Michael Jackson as the only artists to send five songs to No. 1 on the Hot 100 from the same album. Perry was furthered honored with four nominations at the MTV Video Music Awards for four different videos. "We really built campaigns around them," Cob-Baehler says of the Perry clips. "From the marketing team to the online component, so much went into making these videos an event. If you really build a campaign, it makes a huge difference." In September, Cob-Baehler left EMI to join Antonio "L.A." Reid at Epic Records as executive VP of marketing. She says, "Getting a phone call from L.A. Reid asking me to help him shape the new Epic and reclaim the legacy that it has always had-that was the biggest highlight of my year."