Billboard's 2011 Women In Music Honorees
Billboard's 2011 Women In Music Honorees

WIM Banner

WIM

No. 35
Kate McMahon

VP of marketing, the Messina Group/AEG
Website: Aeglive.com
Twitter: @aeglive

Kate McMahon, VP of marketing with the Messina Group/AEG, began her career with TMG marketing George Strait's 1998 tour, four subsequent George Strait Country Music Festival stadium tours and Kenny Chesney's tour in 2002. Since those initial stadium dates, Strait's tours have grossed more than $250 million and sold more than 4 million tickets, according to TMG. Chesney's tours-a total of 10 under McMahon's marketing direction-have grossed more than $46 million and sold in excess of 9.6 million tickets, according to TMG. Chesney's 2011 tour sold more than 1.3 million tickets and grossed almost $85 million. Of particular pride for McMahon is Chesney's August show at New Meadowlands Stadium in East Rutherford, N.J., which sold 55,000-plus tickets, according to TMG. "People said it couldn't be done," McMahon says. "There's not even a country radio station [in New York], but there are obviously country fans there." Chesney's two shows at Gillette Stadium in Foxborough, Mass., drew more than 106,000 fans, according to Billboard Boxscore. McMahon is currently marketing a 20-date Reba McEntire/the Band Perry tour as well as gearing up for 2012 tours by Strait and Chesney.

« PREVIOUS: Angelica Cob-Baehler | NEXT: Nicole George »

RETURN TO WOMEN IN MUSIC INDEX