Pandora announced today that a new series of free concerts will debut on December 13 in Portland, Oregon, with ATO recording artists Dawes. Invitations for the series are being sent based on each listener's musical preferences on Pandora, such as stations they have created and songs they have thumbed-up. Pandora data shows that Portland-area listeners are 25 percent more likely to enjoy a Dawes song and 30 percent more likely to create a Dawes station on Pandora than listeners in any other U.S. city. Budweiser is the exclusive sponsor of this first event.
Pandora's Music Genome Project is the driving force behind the personalization of Pandora radio, which enables listeners to create up to 100 free radio stations with a single "seed" (a band name, song or genre). After a radio station is created on Pandora, feedback from each listener in the form of Ã¢Â€Â¨thumbs-up and thumbs-down helps further personalize their radio stations.
Pandora Founder and Chief Strategy Officer Tim Westergren said, "Connecting artists and their fans is part of our mission at Pandora and we bring some very unique capabilities to that task. Our data shows that Dawes has a sizeable potential audience in Portland and we're excited to help bring them together."
Taylor Goldsmith of Dawes said, "As we have traveled the country, we often hear from our listeners that they discovered us on Pandora. We are excited that, now, through this new concert series, we'll get to connect in person."
The company expects to do more concerts like this in different cities across the country next year. The Portland event, for people 21 years and up, is presented to Pandora listeners free of charge. For fans who did not receive an invitation online, a limited number of free tickets will be available at the door beginning at 5 p.m. on December 13. The show will take place at Portland's Mississippi Studios, with the doors opening at 7 p.m. and the show beginning at 8 p.m.