Three and a half months after its launch in Germany, music subscription platform Juke has entered its second market. 24-7 Entertainment made the service available in Austria on December 13.
As a subsidiary of Media-Saturn, a consumer electronics retailer, 24-7 will have support from its Saturn and Media Markt stores. Both will direct costumers from their websites to sign-up for the Juke service. "We like to continue to surprise our customers with our products and offers and impress them with the trendiest gadgets", Frank Kretzschmar, CEO Saturn Austria said in a statement. "Therefore, it was a no-brainer for us to be a launch partner of Juke".
Like in Germany, users in Austria will now have access to 15 million tracks for a monthly subscription fee of 9.99 Euros (about $13) via a number of devices including mobile. Juke does not offer an ad-supported model.
"The introduction of cloud-based streaming services simplifies the music experience, making it accessible when, where and how you want it," Frank Taubert, CEO and co-founder of 24-7 Entertainment said in a press statement. "The launch of Juke in Austria is a very exciting development and the next milestone in our European roll-out plans."
The competition among streaming services recently has heated up throughout the GSA region: The German-based service Simfy entered the Austrian market in March and Spotify followed in November. Omnifone's Rara.com went online also on December 13. And Deezer is expected to arrive in the German-speaking territories in mid-December, while the Scandinavian platform WiMP is planning to expand into the GSA region in 2012.
Among these services, Juke tries to distinguish itself as a high sound quality platform. 24-7 has partnered with Dolby and Sonos to offer wireless streaming in Dolby Pulse quality across different devices and rooms in the house: "With Juke we have an important new partner," Andreas Rapp, Sonos Regional Director Central Europe said in the same release. "The integration of the streaming service with the Sonos Wireless HiFi System leads us closer to our vision of providing users the ability to listen to every song in the world from any room in their house. We are very happy to be able to present this extraordinary musical experience to our Austrian fans."