MOG Grows Fastest Among Facebook's On-Demand Music Apps
MOG Grows Fastest Among Facebook's On-Demand Music Apps

Christina Aguilera
JVC multimedia products featuring Mog (Photo: Andrew Hampp)

Like many music services at CES, this year, Mog is making in-roads with the automotive industry. The on-demand music service made its first big stride last fall when it became one of BMW's first app partners for its in-car Connected technology debuting in its 2012 models, But at CES, Mog's main focus was after-market in-car products, with Mog players set to be synced with new multimedia systems from JVC and Harman's Aha.

Drew Denbo, Mog's senior VP of business development, said in-car apps had been a priority of his ever since he joined the company in May 2010 after 10 years with Rhapsody. "We knew we had to start bringing our services to the car because it was the number-one place for listening but ironically the last place for subscriptions." The JVC products will start shipping in February, with prices ranging from $549 to $649.

Mog's in-car apps aim for seamless connectivity, making downloads available straight from a car's dashboard and easily transferrable to the listener's mobile device - not to mention data-plan conservation through on-demand listening. "If you're just streaming it could easily blow through all your data points," he says.

Also high on Mog's priority list is connected-TVs, recently inking deals with LG, Samsung and Vizio to be part of their new home theater systems and Blu Ray players, as well as home-entertainment products like Boxee, Sonos, Squeezebox and Roku. Denbo also pointed to a recent handset deal with AT&T which allows subscribers to add Mog fees to their AT&T phone bills to avoid separate credit card charges. "We're seeing really good success on that," he says. "Strategically, this is where we have to put a lot of resources. We're very serious about this category."