Clear Channel Media and Entertainment is again expanding the iHeartRadio platform with the announcement of plans to begin carrying streams from college radio stations on The New iHeartRadio.
Clear Channel Media and Entertainment President and CEO John Hogan tells Billboard the company plans to build out a dedicated location on iHeartRadio for college radio stations beginning with 14 stations selected by the company.
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Hogan says the group was chosen in an effort to represent the width and breadth of college broadcasting by including a variety of formats from schools of all sizes spread across the country. "Our big focus was to do what could initially to be as diverse as possible," he said.
He says the company plans to add many more stations. "We sought out some initial stations to get the ball rolling, but with the announcement today we are hoping to get a lot more."
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Colleges interested in participating in the program should send an email to colleges@iHeartRadio.com.
Terrestrial college radio has been hard-hit by declining listenership in recent years, with many schools considering selling their broadcast licenses or simply shutting down their stations due to financial pressures.
Hogan says he is aware of the situation and, while that wasn't what motivated this decision, he hopes the opportunity for national distribution helps educational broadcasters become more prominent.
"If this has the unintended consequence of making people more aware of college stations and the diversity they provide that's great," he said. "Hopefully it helps bring more interest and awareness to the stations."
The 14 initial stations included in the roll out are:
1. Appalachian State's WASU - Rock, North Carolina
2. Connecticut College's WCNI - Block Programming, Connecticut
3. Dartmouth College's WFRD - Modern Rock, New Hampshire
4. Denison University's WDUB - Block Programming, Ohio
5. DePaul University's Radio DePaul - Block Programming, Illinois
6. Emerson College's WERS - Adult Alternative, Massachusetts
7. Flagler College's WFCF - Block Programming, Florida
8. Green River College's KGRG - Alternative Rock, Washington State
9. Ithaca College's WICB - Modern Rock, New York
10. Rice University's Rice Radio - Block Programming, Texas
11. Seton Hall University's WSOU - Hard Rock/Metal, New Jersey
12. Stanford University's KZSU- Block Programming, California
13. Temple University's WHIP - Block Programming, Pennsylvania
14. College of Wooster's WCWS - Block Programming, Ohio