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Power Players

No. 21
Marc Geiger

Head of Music
William Morris Endeavor
Twitter: @marcgeiger
All Bases Covered...

Talk about breadth of experience. In 2011, agent Marc Geiger was booking Roger Waters' multimillion-dollar extravaganza Wall tour and also touting the newfound earning power of the Weeknd after the fledgling artist offered free downloads of mixtape House of Balloons. With a client list that includes Lady Gaga (see No. 84), Black Sabbath, Tom Petty and Jane's Addiction, WME's acts booked more than 20,000 shows worldwide in each of the last two years. Geiger has an oracle-like quality drawn from his years at ArtistDirect, where he was the first to connect music industry functions with the Internet, as well as his stint at Rick Rubin's American Recordings and experience as co-founder of Lollapalooza. "Marc appreciates a guy who also has an opinion," Lolla co-founder Perry Farrell told Billboard. "What I don't think he likes is a guy who doesn't know what he's talking about. If you're going to challenge him on any level, a musical level especially, you'd better know what you're talking about."

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