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Power Players

No. 82
Jesus Lopez

Universal Music Latin America/Iberian Peninsula
Twitter: @UniversalMusica
All Latin Everything...

Jesus Lopez came to the stage of the 2011 Billboard Latin Music Conference with a hard-cover book titled "Music: New Business Model." Inside, the pages were blank. "By next year, I hope to see them all filled up," he said. In the 32 years he's been in the music business, Lopez has navigated, implemented and created change. Nowhere is this more apparent than in his current post as head of the biggest Latin music company in the United States, with a 40.5% share of Latin music sales in 2011, according to Nielsen SoundScan. Lopez has preserved his dominance in the market by streamlining operations and testing new strategies. In the last year, he consolidated Universal Music Latin Entertainment as one business unit with operations in the United States, Mexico and Central America. And the partnership with "La Voz," the Mexican version of "The Voice," is giving UMLE a chance to expand GTS, its booking and management division. Lopez, who also oversees Universal's operations throughout Latin America-including Brazil-and the Iberian Peninsula (Spain and Portugal), also scored major artistic coups in 2011. These achievements include the signing of Spanish star Alejandro Sanz, the success of Enrique Iglesias' bilingual album Euphoria and combined CD/DVD sales of 1.6 million copies of Paula Fernandes' sophomore set, Ao Vivo, in Brazil, according to numbers from the Assn. of Brazilian Record Producers.

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