midem logo

Power Players

No. 78
Taylor Swift

Twitter: @taylorswift13
A Big Machine of Her Own ...

The humble approach Taylor Swift takes to her career has led her to achieve album sales of more than 20 million worldwide, according to Big Machine Records, and to rank No. 5 on Billboard's top-grossing tours of 2011, pulling in $97.3 million from 89 concerts, according to Billboard Boxscore. In addition, Swift owns her management company, 13 Management, with Robert Allen serving as manager. With a significant presence overseas and a huge following on her website, Facebook and Twitter, the 22-year-old singer has become a branding powerhouse. Deals include a retail partnership with Target, a multimillion-dollar ad campaign and tour sponsorship with CoverGirl, a fragrance with Elizabeth Arden and a relationship with Sony Electronics. She's also designed her own clothing line for Walmart, appeared in ads for the National Hockey League and co-created her own doll. She was named Woman of the Year at Billboard's 2011 Women in Music ceremony, becoming the youngest artist to receive the award. Needless to say, she's got staying power.

Order the special edition Billboard Power 100 issue, printed on glossy stock with lavish original photography (available now).

What do you think of the 2012 Billboard Power 100? Sound off in the comments area of the Letter From the Editor page, where the criteria is explained.

« PREVIOUS: Larry Marcus | NEXT: Kevin Mayer »