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Power Players

No. 65
Robert Kyncl

Global Head of Content
YouTube
Twitter: @RKyncl
Billions and Billions Served...

Robert Kyncl reports to YouTube head Salar Kamangar and oversees content on the video platform. He's no stranger to online content: Kyncl was at Netflix for seven years as VP of content before going to Google in 2010. Kyncl is so important to the music industry because music is so important to YouTube. Music videos account for nine of the top 10 videos in YouTube's history and 32 of the top 40. According to the company, YouTube streams more than 3 billion videos daily, monetizes 3 billion video streams per week and gets 800 million unique viewers per month. Seventy percent of its traffic comes from outside the United States. Beyond short-form music video, YouTube is increasingly becoming a place to see live broadcasts of festivals and concerts. The company teamed with Vevo and American Express in 2010 to launch a concert series that so far has featured Coldplay, Mary J. Blige, Duran Duran, My Morning Jacket and Arcade Fire. As the company moves deeper into curating its musical content, expect Kyncl's influence to grow along with it.

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