President of North America, Creative
EMI Music Publishing
Three years ago, Jon Platt found himself at the BET Awards in work mode. Then president of West Coast creative and head of urban for EMI Music Publishing, he ended a feeding frenzy when he signed hot newcomer Drake in the latter's dressing room at Los Angeles' Shrine Auditorium. Talk about getting a jump on the competition: Since joining EMI in 1995 as creative manager, Platt has become one of the industry's most influential, forward-thinking publishing executives. He's signed some of the biggest names in pop and R&B/hip-hop, including Jay-Z and Beyoncé (see No. 13), Kanye West, Usher, Ludacris and Rick Ross. Platt is intent on doing more of the same in country and rock, having wrapped a deal with Shinedown. His bottom-line philosophy: Keep the songwriter first. "It's never about us," Platt told Billboard. "I want the spirit of our company to be like record companies were . . . with the mailroom guy or the assistant bringing you the next hot songwriter."
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