mide<mce:script type=

Power Players

No. 90
Jody Gerson

Sony/ATV Music Publishing
Twitter: @JodyGerson
Early Adopter...

Jody Gerson segued from one power post to another in 2008 when she joined Sony/ATV as co-president after 17 years of helming EMI Music Publishing's West Coast operation. Reuniting with former EMI boss and current Sony/ATV chairman/CEO Martin Bandier (see No. 4), Los Angeles-based Gerson oversees the company's A&R, film, TV and gaming departments. Gerson, thanks to her publishing savvy, vision and an unerring sense of who's got next, signed a then-15-year-old Alicia Keys and later Norah Jones--both were just the precursors to such Sony/ATV signings as Lady Gaga, Enrique Iglesias and Odd Future. Gerson struck a deal last year with Tony Award-winning director Kenny Leon to bring "Drumline"-the 2002 movie she co-produced with Dallas Austin, Tim Bourne and Wendy Finerman-to Broadway. A regular near the top of Billboard's annual Women in Music list, Gerson said Sony/ATV's goal in the changing music industry is "to create copyright revenue in whatever way possible. We are on everything."

Order the special edition Billboard Power 100 issue, printed on glossy stock with lavish original photography (available now).

What do you think of the 2012 Billboard Power 100? Sound off in the comments area of the Letter From the Editor page, where the criteria is explained.

« PREVIOUS: Alex Tear/John Ivey | NEXT: Chris Tsakalakis »