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Power Players

No. 55
Blaise D'Sylva

VP of Media, Sports and Entertainment Marketing
Anheuser-Busch InBev
Twitter: @AB_Cares
Sonic Brew...

Anheuser-Busch's brand-new media, sports and entertainment marketing chief (he just started Jan. 16, after roles at ESPN, Allstate and Starcom Mediavest Group) has a lot to catch up on. Overseeing an event-marketing budget that topped $225 million in 2010 (according to sponsorship analytics firm IEG), D'Sylva will work closely with tour partners like Live Nation (where Anheuser-Busch has been the exclusive beverage sponsor of select venues since 2000) and AEG Live, as well as with a growing event-sponsorship program that includes Lollapalooza, Pandora Presents and its own Budweiser Superfest. There's also major sports pacts with the NFL (where Anheuser-Busch will spend $60 million per year for six years) and the Super Bowl (Anheuser-Busch's 2012 spend may top $30 million for four-and-a-half minutes' worth of ad time.) Corona, a beer brand 50% owned by Anheuser-Busch, is also expected to be a lead sponsor on one of 2012's biggest tours-Kenny Chesney and Tim McGraw's upcoming stadium run, Brothers of the Sun.

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