Midemlab Contest Winners (From left): Thibaud Morin, Vivendi senior VP of business innovation; Ovelin co-founder/CEO Christoph Thür; National Digital Council chairman Gilles Babinet; LiveOne Group principal Tim Ganschow; Music Ally CEO Paul Brindley; GigaOM CEO Paul Walborsky; Apsmart founder Rahul Powar; Anne de Kerckhove, director of Reed MIDEM's entertainment division; and Topspin CEO Ian Rogers. (Photo: Louis Hau)
The winners of the second Midemlab contest were announced Monday in the following three categories:
Music Discovery, Recommendation and Creation
MPme by Apsmart (U.K.)
Curated radio application for the iPad with social functions. iPhone and Android versions in the works.
Marketing and Social Engagement
CrowdSurfing by LiveOne Group (USA)
Application that builds social environments around streaming audio or video content.
Direct-to-Consumer Sales and Content Monetization
WildChords by Ovelin (Finland)
iPad game that encourages users to learn guitar chords. Ovelin plans to eventually adapt the game to other instruments.
Ovelin Co-founder/CEO Christoph Thür goes through a demo of WildChords. (Photo: Louis Hau)