Don Omar, Universal, More Win Marketing Awards at Billboard Latin Music Conference
Don Omar, Universal, More Win Marketing Awards at Billboard Latin Music Conference

Urban star Don Omar, whose hit "Danza Kuduro" just surpassed the 300 million views on youtube, has inked a deal with Mexico's Cerveza Sol for their Carnaval Sol 2012 campaign.

"Hasta Que Salga el Sol" (Until the Sun Comes Out), a song inked by Don Omar specifically for the campaign, will be used in a series of TV and radio spots that launched last week in several Mexican cities and will run for three months. The track is also being used for a variety of social media campaigns. Makeshift videos on youtube, featuring the song playing over still images of Don Omar, have already amassed over 4 million views in less than a month.