Latin Power Players: Afo Verde
Latin Power Players: Afo Verde

Afo Verde, who since 2009 has been serving as president, Latin Region, for Sony Music Entertainment, has been promoted to the post of Chairman and CEO for the Latin Region, Spain and Portugal. Verde, who had previously overseen the label's U.S. Latin operations as well as in Latin America, will now expand his purview to include Spain and Portugal, as is the case with Jesús López, chairman/CEO of Universal Music Latin America/Iberian Penninsula.

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"By including Spain and Portugal under the Latin umbrella, a true Latin Region has been created," said Edgar Berger, President & CEO, International, for Sony Music Entertainment in a memo. Verde will continue to report to Berger.

Billboard Latin Power Players 2011: Afo Verde

Verde, a composer and producer from Argentina has worked with Soda Stereo, Diego Torres and Fabulosos Cadillacs, among many others, and is known for his strong artist relations and his artistic involvement in projects. As an executive, he was director of A&R for BMG Argentina from 1996 to 2001. Then, in 2005, he was appointed president of Sony Music SUR (Argentina and Chile).

The company's roster includes Ricky Martin, Romeo Santos and Chayanne, among many others.