Adam Levine, Maroon 5 frontman and a coach on "The Voice," is launching his own record label, called 222.
The first artist signed to the label is Matthew Morrison, best known as the character Will Schuester from "Glee," whose sophomore album will be released on the label in the Spring. In addition to his role on "Glee," Morrison will be starring alongside Cameron Diaz in the upcoming film "What To Expect When Expecting," out this May, and has been nominated for Tony, Emmy and Golden Globe awards.
"Starting my own label has been a long-time goal of mine, and I am thrilled to be at the point in my career where it is finally happening," said Levine, who kicked off his second season on "The Voice" Sunday night after the Super Bowl. "Great things are in store for [Matthew] with this release."
Morrision added, "Adam and I share the same vision as we begin working on my record together."
This past year, Levine became the first artist to have a No. 1 song as part of a group (Maroon 5's "Moves Like Jagger") and also enter the top 10 as a soloist (as featured on Gym Class Heroes' "Stereo Hearts") in the history of the Billboard Hot 100 chart.