Robert Hendrix, Jimi's Cousin, Experience Hendrix SVP/COO, Dies At 65
Robert Hendrix, Jimi's Cousin, Experience Hendrix SVP/COO, Dies At 65

Robert "Bob" Hendrix, first cousin to Jimi and Senior Vice President/Chief Operating Officer for Experience Hendrix, L.L.C., died Sunday, Feb. 19. He was 65.

Hendrix had worked as a Vice President and General Merchandise Manager at Price Costco until 1995, when he helped form Experience Hendrix alongside Jimi's father Al and daughter Janie. Together, the three helped to put Jimi's musical legacy back together since the legendary guitarist's death in 1970, with Bob eventually taking a day-to-day role and assuming the title of Senior Vice President and COO in 1996, a position he held until his death.

Hendrix's business and recorded catalog were in a state of considerable disarray by the 1990s. Experience Hendrix took control of the archives and enlisted longtime Hendrix producer Eddie Kramer not only to remaster the albums released during the guitarist's lifetime, but also to oversee a series of compilations (including the superb First Rays of the New Rising Sun, a definitive version of Hendrix's almost-completed final studio album), boxed sets and live recordings. The company has taken a similarly authoritative hand in other aspects of the estate's business.

Bob Hendrix is survived by his wife and three children.