The line up of international acts performing at the Billboard Latin showcase March 14 at SXSW exemplifies the style-shifting nature of current Latin music. Grammy-nominated art punk rockers La Vida Boheme will be joined by Mexican electro-pop duo Jotdog, Barcelona's euphoric rumba rock group Muchachito Bombo Infierno, Colombian cumbia-pop rapper Duran, singer-songwriter and Latin rhythmatist Javier Garcia, and Guadalajara's Radaid, whose textured harmonies combine world folk and electronic music. The showcase takes place at the Soho Lounge on Austin's Sixth Street.
In addition to Billboard's Latin stage, the weeklong festival features the current number one Hot Latin Songs artist, 3Ball MTY, the young DJ collective whose hyper mash up of electronic dance and Regional Mexican music is designed for dancing to in long pointy boots, will make their SX debut at the Nacional Records showcase on March 16.
Pop superstar Juanes will return to his rock singer-songwriter roots in Austin, where, presented by BMI, he will play the Austin City Limits Live showcase at the 2700-capacity Moody Theatre on March 16. He is also scheduled to perform in a Woody Guthrie tribute at the Austin Convention Center on March 15, and will be interviewed by esteemed rock critic Dave Marsh before an audience of SX attendees.
Other showcases featuring Latin American and Spanish artists include a Latin reggae night, "Sounds From Colombia", a daytime paella party with bands from Spain, and appearances by past crowd pleasers Lila Downs and Bomba Estereo, as well as artists who will make their debuts at this year's festival.
The movie "Casa de mi Padre" starring Will Ferrell as a Mexican rancher and "Motorcycle Diaries" star Gael Garcia Bernal as a drug capo, will screen on March 13.
Billboard en Español Managing Editor Judy Cantor-Navas will moderate "Is There a Latin Alternative", a panel on the pros and cons of Latin branding for the U.S. market and the possible end of crossover in this bilingual century.