The MP3 Vs. the E-Book: 'Online Music Then and Now' SXSWi Examines What We Have (And Haven't) Learned ...
The MP3 Vs. the E-Book: 'Online Music Then and Now' SXSWi Examines What We Have (And Haven't) Learned ...

SXSW Interactive has forged a reputation as not only a breeding ground for the hottest new tech companies and apps on the market (Hi Foursquare), but also as a place that can introduce the world to companies that can change the way humans interact (how's it going, Twitter?), and the music industry is not immune to its advances. As SXSWi has grown, so has its influence on the music community, and this year's Interactive fest (which runs from March 9-13) has put up a bunch of parties and events that tap into that connection.

SXSW Interactive What to Watch For: Apps, Panels, More

We've compiled a list of as many music-related events as we could come across (though more are being added every second) and posted them below.

Friday, March 9
Epic Interactive!
(7pm-1am) - Free drinks on Do512 at The Belmont and a three-band showcase curated by personal security app AirCover that includes Delta Spirit and Dale Earnhardt Jr. Jr.

TechKaraoke
(8pm-2am) - live band AND between-set DJ karaoke at The Stage on 6th, for all those moments when you are networking so intensely with SXSWi cohorts that you just can't help but break out in song with a live backing band.

The Only Tools You'll Need For SXSW 2012

Saturday, March 10
Spare Beats
(2-10pm) - All day long DJ showcase at Molotov bringing in acts from across the country to spin for the partying crew, including Get Right Kids + Thick As Thieve$, Table Manners Crew, and Roxy Cottontail, to name a few.

StumbleUpon Open Mic (5-8pm) - StumbleUpon is flexing its music muscles, bringing in open mic performers from its vast array of users to perform at Karma Lounge for a meeting of the StumbleUpon minds (and those who stumble on in).

Third Eye Blind (6-8pm) - That's right, the 90s alt-rockers will be bringing their semi-charmed talents to Austin City Limits for a free performance. Preferred entry is sold out, but you can still sneak into general admission if you show up early enough.

Girl + Guy Party (6pm-midnight) - A "What's Next" on stage showcase featuring Austin locals Quiet Company, Wild Moccasins, The Tontons and others at the outdoor amphitheatre at Stubb's, curated by Guy Kawasaki and Kirtsy.

Waggener Edstrom Party (8-11pm) - The good folks at Waggener Edstrom Communications are hosting a meetup for Interactive's minds at Malverde with Quiet Company and a special guest DJ providing the music.

turntable.fm Party (8pm-2am) - Presented by Pepsi, powered by Intel, supercharged by appearances by Flying Lotus, Araabmuzik, Upper West and more. They'll be hosting a SXSW Music Party on the 15th also, featuring ?uestlove and Diplo, among others.

Sunday, March 11
ScreenBurn Power Up Party
(6-10pm) - ScreenBurn focuses mostly on video games, but for the Power Up Party they've invited Alternative Press to curate the bands, and Motion City Soundtrack and I Fight Dragons are already confirmed.

SoundCloud Meetup (7-10pm) - The SoundCloud community will be gathering at Treehouse Pub, where the site's staff will be making a special announcement about their Heroes program and hooking up with StoryWheel to document the experience.

FLUENT Party Rock (7-11pm) - Four hours of an open bar, free cupcakes by Hey Cupcake!, Mexican food inspired by Carlos Santana, AND a performance by Queens rappers Mobb Deep? Oh yeah.

CNET Party (9pm) - The good people over at CNET are hosting a party at Maggie Mae's, where Delta Spirit will be making another festival appearance.

Monday, March 12
RoboTrip
(6pm) - This party will be taking over both Club DeVille and Mohawk with big-name indie bands such as WAVVES, Oberhofer, Japandroids and Kool Keith, to name just a few of the artists that will be gracing the three stages.

Jay-Z @ Amex Sync Show (7pm) - Jay-Z will be the star name at the AmEx showcase, in a performance that will also be live-streamed via YouTube and re-broadcast on-demand for the duration of SXSW.

Brisk Bodega Cantina (8pm) - Brisk has had a lot of success in aligning itself with big hip-hoppers (think Eminem, Shady Records 2.0's Yelawolf and Slaughterhouse), and they'll be bringing their Star Wars-themed Bodega with a performance by Just Blaze.

Say Media Party (8:30pm-2am) - Not a lot of info, but there doesn't have to be when your lineup includes the likes of Cults, Wallpaper (who is also confirmed for Billboard's SXSW Showcase) and Quiet Company.

Digital Audio Meetup (9-11pm) - Free drinks, networking, and endless conversations celebrating the success of digital audio.

Thrillist Rocktails (10pm-2am) - Live band karaoke hosted by "College" party animal Asher Roth, plus rooftop sets by The Hood Internet and more.

Tuesday, March 13
Robert Rodriguez and AMD Party
(9pm-midnight) - Director Robert Rodriguez will be hosting a night of old-fashioned Latin rock and roll with Chingon & Tito and Tarantula, both bands that have been featured in his famous films.

Media Temple's SXSWi Closing Party (8:30pm) - Wind down your interactive experience by getting down to the sounds of Miike Snow, Kasabian and a "special guest," plus a nice open bar at Stubb's.

Questions? Comments? Let us know: @billboardbiz

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