Superfly Presents, the organization behind the Bonnaroo and Outside Lands music and arts festivals, is branching out to Brooklyn to bring a new food, drink and music festival to Prospect Park. Called The Great GoogaMooga, the festival will feature over 75 food vendors, 35 brewers, 30 winemakers and 20 live performances over two days May 19-20.
General admission to the festival will be free, though registration will be required to obtain a ticket. The festival also will be offering an all-inclusive "Extra Mooga" experience with a separate, $249 ticket, which will feature demos and theme parties as well as showcases and performances by television chef Anthony Bourdain, comedian Aziz Ansari, and a DJ set by former LCD Soundsystem frontman James Murphy.
"We have two ongoing conversations in the office, which bands to see and what restaurants to try," said Superfly co-founder Jonathan Mayers in a statement. "Aside from our personal passion for food and music, we've seen how the two bring people together in a way unlike any other. We're grateful for the opportunity to host GoogaMooga in such a beautiful location and to highlight the city's incredible culture while doing so."
The fest creators brought in a number of luminaries of the hospitality industry to help curate the atmosphere, including Bourdain, David Rockwell of the Rockwell Group, Brooklyn Brewery brewmaster Garrett Oliver, and other members of New York's culinary scene to help create a loose, laid-back, and playful atmosphere.
In addition to the musical acts, which will be announced in the coming weeks, the festival will focus on both local and national food and drink in eight different themed pavilions, including The Hamageddon (featuring, among other things, bacon selections by Allan Benton), The UrBARN (featuring seminars on nutrition, sustainability, and eating locally), The Pizza Experience (celebrating New York's rich pizza-making history) and The Beer & Wine Experiences, which will incorporate both local and international brews and wines under specially-designed tents.
"Brooklyn is the Creative Capital of New York City and an international culinary destination, and I can't think of a better place than our beautiful Prospect Park to host the inaugural Great GoogaMooga food, drink and music festival," said Marty Markowitz, Brooklyn's Borough President, in a statement. "Kudos to Superfly Presents, the Prospect Park Alliance, the New York City Parks Department and all of their partners for bringing The Great GoogaMooga to the 'big stage' of Brooklyn."
A few of the many restaurants and vendors that will be featured at the festival include BaoHaus, Roberta's, Blue Ribbon, Red Rooster, Cookin' With Coolio, The Spotted Pig, the Big Gay Ice Cream Shop, Do or Dine, The Meat Hook, and many more. Registration for tickets will begin March 15 at noon, EST, and will be available at GoogaMooga.com.