News coming out of SXSW Interactive today says that CNN may be about to purchase tech website Mashable in a deal that would reportedly be worth around $200 million, according to a Reuters report.

Rumors are flying fast, with Reuters reporting that an announcement is set to take place Tuesday, a notion that CNN representatives denied. The New York Times picked up the story and cited "three people with knowledge of the talks" in helping to confirm the story, though the newspaper says that negotiations still might not go anywhere.

However, PaidContent cited a "source familiar with the situation" as saying the deal was just a "rumor" and that no announcement is scheduled. The site also said the $200 million figure seems exaggerated.

But if true, the acquisition could be an interesting, although risky, move for both companies, as Mashable has positioned itself as one of the leading sources for social media and tech news, drawing a reported 20 million unique visitors per month. Both CNN and Mashable declined to comment on any potential talks, but the Times did point out that Mashable executive editor Adam Ostrow had "liked" the Reuters report on Facebook.