Tuesday night at SXSW always feels like a microcosm of a city in transition: the conference's Interactive component's ends and tech-geeks are celebrating its end while the Music nerds are arriving downtown, debating whether to go hard on their first night - or go home and get some rest to prepare for the marathon that lies ahead.
So it's no surprise that the Pitchfork Party at Mohawk was busy early, with attendees biding their time between conferences. LA Rapper Kosha Dillz was covertly posting fliers for his showcase during SXSW Music, but sang the praises of networking during Interactive. "There's more people that are hip on Twitter during interactive," said the rapper (whose song "Cellular Phone" was licensed by Bud Light for their Super Bowl ad this year), though he was far from saying the Music portion wouldn't be worthwhile. "I'm playing Paid Dues in LA this year," he said, so I want to see the people I'm playing with."
While electro-rock duo Teengirl Fantasy played the party's main stage, Pitchfork staff writer Larry Fitzmaurice looked forward to his first SXSW - he'd just arrived a couple hours earlier. "I feel less overwhelmed than I thought I would," he said. "I'm sure I'll change my tune about six or seven times."
Teengirl Fantasy on stage
The line wrapped around the block as the night wore on, with epic rock trio Bear In Heaven a late-evening highlight. Still, some attendees were thinking about the week ahead. Dartmouth College's Josh Kaye - in town to program concerts for next season on campus - was thinking about emerging rapper Danny Brown. "He just dropped a record last year that I really dig and we've been talking to his agent," he said, about his impetus for coming to Austin. "We want to make sure we're sold on his live performance before we make a decision."
From left: Ryan Gies, Sean Rutkoski, and Marc Silverman.
Star Slinger on stage.