This Miami Music Week, some of the world's biggest DJs are using their talents to raise money for charity. But not the talents you might think.
On Wednesday, March 21, 14 DJs will take to the field at an undisclosed location in Miami and play a soccer game - for bragging rights, and for (RED), a global AIDS charity. Miami Music Week is an unofficial name given to a 10-day period made up by industry confab Winter Music Conference (March 16-25) and EDM's three-day Woodstock, Ultra Music Festival (March 23-25).
In addition to supporting the Global Fund to Fight AIDS in Africa, the game will also settle a score: Who's got more game: The Dutch or the Swedes?
- Tiësto (@tiesto) March 18, 2012
Team captains Tiësto (Team Netherlands) and Sebastian Ingrosso from Swedish House Mafia (Team Sweden, of course) have fantasy rosters: Afrojack, Nicky Romero, Quintino, Sidney Samson, R3HAB, Sunnery James &Ryan Marciano for the Dutch, against Alesso, Adrian Lux, Olle Corneer and Stefan Engblom of Dada Life, AN21, and Otto Knows for the Swedes. The game will consist of two 30-minute periods with a ten-minute break in between.
Each team will play in a custom jersey made especially for the match. At the end of the game, each jersey will be signed by each participant and auctioned off by (RED), with all proceeds going to the Global Fund to fight AIDS in Africa. The game will also be filmed, with highlights and interviews with the players going live on (RED)'s Youtube Channel the following week. (RED) is known for its high-profile entertainment partnerships, including Apple, Beats by Dr. Dre, Gap, The Coca-Cola Company, and Starbucks.
While the details and the team rosters have been secret until now, a Twitter handle, @DJFootballgames, showed up on March 6, promoted by some of the participating DJs in trash-talking posts ("Follow @DJFootballgames In Miami we will see who has the best DJ football team!" tweeted Tiësto). It has nearly 2,900 followers to date.