In an effort to lure young Latinos to vote in the 2012 U.S. presidential election, Voto Latino is offering 35 free songs via iTunes by a diverse selection of leading Latin artists including Pitbull, Los Tigres del Norte and Rodrigo y Gabriela.
The songs can be downloaded through Voto Latino's Facebook page. After taking a pledge to vote, participants receive an iTunes code, and are signed up to receive information about voter registration and election deadlines. The election initiative follows Voto Latino's 2010 Census campaign, in which people could access an iTunes compilation after promising to be counted.
Don't miss the Billboard Latin Music Conference & Awards, presented by State Farm taking place April 23-26, 2012 at the JW Marriott Marquis, Miami. This year's conference includes Q&As with Pitbull and Jenni Rivera, the 2nd annual Latin Music Marketing Awards, and execs like Target VP of entertainment John Butcher and Univision radio president Jose Valle. Visit BillboardLatinConference.com for details.
The current compilation includes tracks that touch on themes relevant to the election, particularly immigration, like Los Tigres "Somos Más Americanos," David Garza's "Minority Boys Got $," and Ozomatli's "Jardinero." Others, like Pitbull's "Something for the DJ's," are decidedly off topic. The Voto Latino campaign includes songs by U.S. bilingual artists as well as those from Latin America and Spain. Some, like rapper Ana Tijoux, send a strong message of social engagement through their music.
In addition to the social media effort, Voto Latino is taking the voter registration campaign to a captive audience of Latino youth at concerts by bachata idol Romeo Santos and Mexican rock group Maná, where street teams will be distributing download cards for the iTunes compilation and election information.
Founded in 2004, and co-chaired by Rosario Dawson, Voto Latino has used music and messaging from popular musicians and actors to register more than 120,000 young Latino voters.