Berlin - At the 21st German ECHO award show Thursday night in Berlin, UK singer Adele, who did not attend the award show, was honored with two ECHO awards in the best international Rock/Pop artist and for album of the year for 21. Further international acts that were awarded but were not present in Berlin were Bruno Mars, Coldplay, Red Hot Chili Peppers, and Michael Bublé. Over 2,000 guests celebrated the winners in 27 categories at the sold out Berlin fair ground. The three-hour long show was watched by 2.58 million people (down from 2011's 3.51 million) live on the German ARD TV program.
The ECHO Awards cost over 2 million Euro to produce, according to insider estimates. It is organized by over 500 people and the German Phono-Akademie, the cultural institute of the German music Industry Association (BVMI). The Phono-academy refused to give out any figures.
The 21st German ECHO Awards were a demonstration of domestic repertoire. Rock-veteran Udo Lindenberg, the Heavy Metal group Rammstein and female singer Ina Müller each received two ECHO awards.
Wolfgang Niedecken, lead singer of the Cologne-based rock band BAP, got the Lifetime Achievement Award. Niedecken recovered from a stroke suffered at the end of last year and is planning to go on tour again.
Among the international acts, who performed live on stage were Lana Del Rey, Sean Paul, Taio Cruz & Olly Murs, Christina Perri & Jason Mraz, and Katy Perry, performing her new hit "Part of Me." The German hard-rock band Rammstein hit the stage with Marilyn Manson to perform his world-wide hit "The Beautiful People" for the first time live on stage.
Pop-icon Barry Manilow presented the ECHO award in the German language female artist of the year category to German MOR singer Helene Fischer.
Late stars Whitney Houston and Amy Winehouse became posthumous members of the ECHO Hall of Fame. Godchild of Amy Winehouse, UK singer Dionne Bromfield, performed Winehouse's "Valerie" alongside Danish singer/songwriter Aura Dione, Dutch singer Caro Emerald, German/Ghanaian singer Ivy Quainoo and German entertainer Ina Müller.
Prof Dieter Gorny, CEO of the association of the German Music Industry (BVMI) said to Billboard: "Despite all the fascination and euphoria that the ECHO awards produce every year, it should not be forgotten that in no way is it normal that year after year we can be happy about so much new music. Music is a product that has its value and therefore its price that has to be paid. It must be possible in the future to earn money with creative work, also in the digital world."
Frank Briegmann, President Universal Music, Germany, Austria, Switzerland and Deutsche Grammophon, told Billboard: "The Live performances and especially the many outstanding collaborations for ECHO were a real pleasure. This year the organizers of ECHO again delivered an impressive production and show. I thank everybody involved."
The full list of winners is below.
Album of the year: Adele - 21 (XL/Beggars/Indigo)
Artist national rock/pop: Udo Lindenberg "MTV Unplugged - Live aus dem Hotel Atlantic" (Starwatch/Warner)
Artist international rock/pop: Bruno Mars "Doo-Wops & Hooligans" (Elektra/Warner)
Female artist national rock/pop: Ina Müller "Das wär dein Lied gewesen" (SMD 105 Music/Sony)
Female artist rock/pop: Adele "21" (XL/Beggars/Indigo)
Band national rock/pop: Rosenstolz "Wir sind am Leben" (Island/Universal)
Band international rock/pop: Coldplay "Mylo Xyloto" (Parlophone/EMI)
German language female artist: Helene Fischer "Für einen Tag" (Electrola/EMI)
Artist MOR: Andreas Gabalier "Herzwerk" (Koch/Universal)
Artist hip-hop/urban national/international: Casper "XOXO" (Four Music/Sony)
Artist club/dance/national/international: David Guetta "Nothing But The Beat" (Copy Cat/Groove Attack)
Band rock/alternative national: Rammstein "Made in Germany 1995-2011" (Vertigo/Universal)
Band rock/alternative international: Red Hot Chili Peppers "I'm With You" (RGS/NMD)
Artist crossover national/international: Michael Bublé "Christmas" (Union Square Music/Soulfood Music)
Newcomer national: Tim Bendzko "Wenn Worte meine Sprache wären" (Columbia/Sony)
Newcomer international: Caro Emerald "Deleted Scenes From The Cutting Room Floor" (Polydor/Universal)
Hit of the year national/international: Gotye feat. Kimbra - "Somebody That I Used to Know" (Vertigo/Universal)
Most successful national act foreign countries: Rammstein (Vertigo/Universal)
Music DVD production national: Udo Lindenberg "MTV Unplugged - Live aus dem Hotel Atlantic" (Starwatch/Warner)
Live act national: Herbert Grönemeyer (Grönland/EMI)
Best video national: 23 - "So mache ich es" (Columbia/Sony)
Radio-ECHO: Jupiter Jones - "Still" (Columbia/Sony)
Media partner of the year: Editorial staff of the TV-show "Inas Nacht" (ARD)
Retailer partner of the year: Record retailer association "Aktiv Musik Marketing" (AMM) for the "recordshopweek"
Producer/producer-team national: Andreas Herbig, Henrik Menzel, Peter "Jem" Seifert for Udo Lindenberg and Andreas Bourani
Lifetime achievement award: Wolfgang Niedecken (Travelling Tunes/EMI)
Critic award national: Modeselector - "Monkeytown" (Monkeytown/Rough Trade)
Award for social commitment: Unheilig (Vertigo/Universal)