Music from Camila, Chino y Nacho, Enrique Iglesias, Don Omar, Pitbull and Paulina Rubio, among others, make up some of the advertising, branding and sponsorship campaigns up for honors in the second annual Billboard Latin Music Marketing Awards taking place on April 24 as part of Billboard Latin Music Conference & Awards week in Miami at the JW Marriott Marquis.
The presentation, sponsored by Telemundo and mun2, includes four categories: best print campaign, best online or social campaign, best tour sponsorship, and best TV campaign.
Advertising and marketing agencies and record labels entered their campaigns featured during the eligibility period of the 2011 calendar year. A panel of music experts judged the entries based on innovation, creativity, content and measurement. Finalist campaigns will befeatured at the conference during a reception and will be featured in Billboard Magazine and Billboard.biz.
Don't miss the Billboard Latin Music Conference & Awards, presented by State Farm taking place April 23-26, 2012 at the JW Marriott Marquis, Miami. This year's conference includes Q&As with Pitbull and Jenni Rivera, the 2nd annual Latin Music Marketing Awards, and execs like Target VP of entertainment John Butcher and Univision radio president Jose Valle. Visit BillboardLatinConference.com for details.
During the conference, The Marketing Exchange will feature a series of panels highlighting today's relevant topics. The panels include "Reaching the New Latino," a conversation that explores how brands and agencies are target the "new" U.S.-born Latino through music and music branded events. Featured speakers include Gustavo Lopez, UMLE's EVP of Brand Partnerships & Digital, and Javier Farfan, senior director of Cultural Branding, PepsiCo. The "Targeting Music" panel will examine winning strategies with music mogul Emilio Estefan and Target VP of Entertainment John Butcher.
Other panels include "Approaching Brands" for your musical product, from sponsorships to experiential marketing, the ins and outs of connecting with brands and marketers for maximum benefit; "Case Study: Walmart Presents Acceso Total," about tracking growth; and results from a unique performance partnership between label, artist and retail; "The Anheuser/Busch/Pitbull Partnership: A Case Study."
Confirmed participants for The Marketing Exchange include: Jorge Plasencia, chairman/CEO, Republica; Carlos Munoz, senior vice president/group account director, Globalhue; Lily Juliano, national Hispanic segment manager, Verizon Wireless; Rick Marroquin, lifestyle agent, CAA; Elena Sotomayor, vice president event marketing/ideation/sales, Cardenas Marketing Network; Erica J. Moreira, attorney, AMP law, PLLC; Javier M. Delgado-Granados, marketing manager, multicultural manager, Walmart; Julio Vega, vice president of Latin purchasing, sales and marketing, music, movies and books, Anderson Merchandisers; and Rudy Beltran, marketing director, Anheuser Busch; among others.
Artists scheduled to participate in the conference include: Pitbull, Jenni Rivera, Emilio Estefan, Gerardo Ortiz, 3BallMTY, Chino & Nacho and Daddy Yankee, among others. The 3-day conference features panel discussions, networking receptions, and exclusive access to events including the Billboard Bash, a pre-Billboard Latin Music Awards show celebration featuring performances by some of this year's finalists, and The Billboard Latin Music Awards Presented by State Farm, the longest running awards show in the Latin music industry. The awards show, produced and broadcast live by Telemundo, airs Thursday, April 26, at 8PM (7c), and will honor the biggest stars based on the Latin Billboard charts, and features performances by top artists across all genres of Latin music.
The finalists for the Marketing Awards are:
*Best Print Campaign
Campaign brand: Dr. Pepper
Agency: Lopez Negrete Communications
Name of campaign: Vida23
Artist/label: Pitbull/Mr. 305/Polo Grounds/Sony
Love in Any Language
Daddy Yankee/El Cartel Records
Acuérdate de esta
*Best Online or Social Campaign
Chino y Nacho/UMLE
Noches Latin Grammy
Gocho, Alexis y Fido, Sie7e and DJ Candy Boy/various
Time Warner Cable
Edelman, Castells & Asociados, Creative Artists Agency/UMLE
El Reto Fast Five-The Time Warner Cable Hispanic Heritage Month Campaign
*Best Tour Sponsorship
5 Gum Camila
Cardenas Marketing Network
5 Gum Camila Dejarte De Amar Tour
Camila/Sony Music Latin
MetroPCS/Huawei Present the Enrique Iglesias Euphoria Tour
Post Honey Bunches of Oats
Post Honey Bunches of Oats
*Best TV Campaign
Target Fall Campaign
Ximena Sariñana, Koko, Pinker Tones, PlasticsRevolution/various
Paulina Rubio AT&T Blackberry 4G featuring
Lopez Negrete Communications
Pitbull/Mr. 305/Polo Grounds/Sony Music