Michel Telós "Ai Se Eu Te Pego!" is the best-selling digital single download in Germany ever. Another current hit single is number three of the all-time download ranking showing that the German digital market is starting to fulfill its potential.
"Ai Se Eu Te Pego!" by Michel Teló is the first song to sell over 600,000 thousand digital copies in Germany. The Som Livre single licensed by Universal Music set a new record for single-track downloads, according to chart compiler Media Control. Teló is the first singer from Brazil to reach number one on the German Single charts, holding at the top for his tenth consecutive week now.
In the all-time digital charts, he has surpassed Israel Kamakawiwo'ole's rendition of "Somewhere Over The Rainbow," 201o's best-selling German single. At number three is another new song, "Somebody That I Used To Know" by Gotye feat. Kimbra, which took only four months to take third position among the all-time digital best-sellers. The song spent five weeks at the top of the German single charts.
All of the three best-selling single downloads are Universal Music releases. "This is the result of our dedicated A&R work as well as our long-term strategy defining digital channels as an integral part of our distribution portfolio," explained Frank Briegmann, President Universal Music GSA, in a statement.
"Downloads are hip, fast and convenient," commented Ulrike Altig, CEO of Media Control, who has been tracking German download sales since 2006. "This record shows that consumers have really embraced the digital format."
Figures from IFPI's "Recording Industry In Numbers" published earlier this week support Altig's assessment: Single track download sales rose from 59,4 million units in 2010 to 75,7 million in 2011. Overall digital revenues in Germany increased from $186 million in 2010 to $225 million in 2011.
The German digital market, however, still has potential for growth. In 2011, the digital sector accounted for only 15 percent of overall music sales in the world's third biggest music market, but still a much smaller percentage than digital markets in the UK (32 %), US (51 %) and Japan (22 %).