Sony Music has appointed former EMI exec Timothy Xu to helm its activities in the Greater China region, Billboard.biz can reveal. Xu has been named CEO of Sony Music Entertainment, Greater China, with responsibilities for China, Taiwan and Hong Kong.
The news was revealed in an internal statement distributed to Sony Music staff this week from the desk of Denis Handlin, chairman and CEO, Sony Music Australia and New Zealand and president, Asia.
In his new role, Xu is based in Beijing and reports to Handlin.
"Greater China is a fast growing region with exciting opportunities," writes Handlin, "and I look forward to working with Tim to achieve growth in both Sony Music's traditional and new business areas of operations."
Xu comes to Sony Music with extensive experience in the Greater China market, having worked in recorded music, publishing, artist management and the touring business.
In 1994, Xu is credited with having re-established EMI Music's presence in China, serving as chief representative, EMI Music China and GM, EMI Music Publishing China. At EMI, he signed Chinese rock superstar Zheng Jun and was instrumental in various collaborations between Chinese and international artists, including Coldplay and Toshiba/EMI Japan's Chage & Aska.
In 2002, he founded the companies New-Style Entertainment and Da-Jam Pro International, which handle artist management, production and concert promotions in China.