'The X Factor's' Simon Cowell Joins Twitter
'The X Factor's' Simon Cowell Joins Twitter

Syco Entertainment, Simon Cowell's joint venture with Sony Music Entertainment, has promoted COO Charles Garland to the role of worldwide CEO with immediate effect.

The new role adds oversight of the company's global TV business, which includes "The X Factor" and "Got Talent" franchises, the company said Monday. Syco's CEO role had been unfilled since the departure of Ellis Watson more than a year ago.

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Garland joined Syco in March 2011 from Crystal Entertainment, which he founded in 2007 and ran as CEO to connect talent and brands. Before that, he served at "American Idol" producer 19 Entertainment for eight years.

In the U.K., Syco's "Britain's Got Talent" recently experienced stronger ratings than in the year-ago period but has been outperformed in various ratings metrics by competitor "The Voice."

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"Syco is a global business operating across 167 countries, working alongside the world's most important commercial clients and talent," Cowell said. "I want to build on that success to ensure that Syco is one of the most important and respected entertainment businesses in the world. I have a fantastic team of people at Syco and wanted someone they respected and trusted."

Doug Morris, chairman and CEO of Sony Music, said he was "pleased" to have Garland in the key role. "He is a proven leader who along with the Syco team will continue to build on Syco's successes and further expand Syco's worldwide businesses," he said.