Executives from bilingual cable network mun2 unveiled a new slate of reality programming that includes shows about regional Mexican crooner Larry Hernandez, singer Jenni Rivera's daughter, Chiquis Rivera, and a weekly magazine series featuring celebrities and car culture.
The new shows, presented during an upfront event in Los Angeles on Tuesday to media and advertisers, will air in the summer and fall. The programs are part of the network's mission to continue reaching a young bilingual and bicultural demographic.
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"We're trailblazing at mun2," mun2 GM Diana Mogollon said. "At first people thought we were crazy. I think in the last couple of years people are finally realizing the power of the marketplace, the power of the audience and we all know that they (Latino viewers) are underserved. The content out there is not sufficient."
Joined by mun2 senior VP of programming and production Flavio Morales, Mogollan introduced talent from the shows and offered clips of the new offerings:
-- "Jenni Rivera Presents: The Chiquis Project" premieres in the summer and features a one-hour, 11-part reality show featuring Rivera's daughter, Chiquis Rivera, who moves out on her own to start a business and experience life independently.
-- "DUB Latino" airs in the summer in a half-hour, eight-part weekly magazine series featuring celebrities and the cars they love, own and drive.
-- "Larrymania" airing in the fall, is a one-hour reality program around the life of regional Mexican singer Hernandez, who for the first time in his career opens up about his personal life as an artist and family man.
Network officials also announced other programs including a new telenovela "Ojo Por Ojo," a romantic drama based on Laura Restrepo's novel, "El Leopardo al Sol," airing in the spring; and "Premios Billboard All Access," a recap of the "Latin Billboard Music Awards," airing on May 5.
The network is also planning programming featuring the London 2012 Olympic summer games, documentaries and other music-inspired shows.
Mun2 is part of Telemundo Media, a division of NBCUniversal.