French music streaming service Deezer is debuting in Canada, Australia and New Zealand, marking the company's first forays into those regions in the world. Previously, Deezer had been operational in France, the U.K., and Belgium, but had told Billboard back in November that it had plans to expand into 130 new markets by 2012.
The company's numbers are impressive: 20 million users worldwide, 15 million tracks available on demand, 30,000 artist-based radio stations, and deals with over 2,000 record labels, including all four majors. They also boast an average monthly usage for users of 60 hours, full Facebook integration, and a commitment to regional editorial to provide suggestions of the buzziest and best music from writers and editors.
As with most other streaming services, Deezer has paid tiers; free Discovery Mode with unlimited radio but only clips of on-demand tracks; a Premium service that allows unlimited listening on all personal computers; and a Premium Plus service that allows unlimited streaming across mobile and tablet devices, as well as offline playback.
In February, a French newspaper revealed that the company was seeking an additional €50-€100 million in funding and a new international partner to help support their planned global expansion; Deezer had previously partnered with ISP and mobile carrier Orange in both the U.K. and France and with Belgian mobile carrier Belgacom.
However, Deezer is not planning on hitting the U.S. or Japanese markets any time soon, seeing them as cost-prohibitive and overflowing with competitors.