Tupac Shakur's virtual appearances at the Coachella Music Festival (April 15 and 22) spurs a gain for his on-stage duet partner, Snoop Dogg, on the Billboard Social 50 chart this week.
The Social 50 chart ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, MySpace, using a formula that blends weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays.
A video of the performance, which was first released April 17 under Snoop Dogg's official YouTube channel, "GGN: Double G Hood News," has since gained over 3.5 million views, helping Snoop rocket his way up the Social 50 from No. 29 to No. 20. (2Pac, however, doesn't appear on the Social 50 as the popular clip was loaded to Snoop's official YouTube channel, not 2Pac's, hence the growth for Tha Doggfather.)
At Coachella, Tupac's projection performed "Hail Mary" before transitioning to a collaboration with Snoop Dogg on "2 Of Amerikaz Most Wanted."
The company behind the performance, AV Concepts, worked with Dr. Dre (with permission from Shakur's estate) and effects company Digital Domain to create the Tupac illusion. AV Concepts is also the company behind the 2006 Grammy Awards performance featuring Madonna and Gorillaz (who appeared as "holograms").
Of course, it wasn't just Snoop Dogg that received a massive boost in online activity. Between April 15 and 22, 2Pac received a 78% increase in overall fan acquisition and a 43% increase in overall plays across sites such as YouTube and Last.fm. Just on Wikipedia alone, Shakur's page received 1,193,558 views, a nearly 500% increase in visits over the previous week.
Further, Shakur saw a big gain in sales this week, thanks to the buzz. His 1998 album "Greatest Hits" returns to the Billboard 200 for the first time since 2000, as it jumps back in at No. 129 with 4,000 copies sold according to Nielsen SoundScan (a gain of 571% over the previous week). He also saw gains for his other albums, including "All Eyes On Me" (2,000; up 95%) and "Me Against the World" (1,000; up 53%).
The late rapper's songs got a boost too. His biggest seller of the week was "Hail Mary" (13,000 downloads; up 1,530% sales) while his second-largest seller was the No. 1 Billboard Hot 100 hit "California Love" (featuring Dr. Dre and Roger Troutman), shifting 11,000 downloads (119% increase). His third biggest tune of the week was "2 Of Amerikaz Most Wanted" (with Snoop). It sold 9,000 (up 881%).
Back on the Social 50 chart, there was other news not related to Shakur.
Many of the artists who were recently named finalists for the upcoming Billboard Music Awards experienced Social 50 gains. Those include Adele (4-2), Lady Gaga (9-7), Taylor Swift (10-9), Pitbull (14-10), Bruno Mars (18-12), Chris Brown (19-16), Shakira (20-15), Chris Brown (19-16), Lil Wayne (31-19), Wiz Khalifa (32-21), Coldplay (38-28), Beyonce (46-29) and the Black Eyed Peas (42-38).
Wiz Khalifa continues to profit from his appearance on NBC's "The Voice" (April 16) with Maroon 5, as the rapper moves up 32-21. Maroon 5, while not charting, experienced a 77% increase in plays and a 75% increase in fan acquisition during the charting week as well.
As for the rest of the Top 10, Bieber remains king at No. 1 while One Direction, despite their strong charge towards the top last week, descends 2-4. Skrillex jumps 7-5 while Rihanna, Katy Perry and Nicki Minaj hold at Nos. 3, 6 and 8, respectively.