Much like Billboard did in March when it launched its On-Demand Songs chart with Nielsen and DigitalMusic.org, the UK and Germany have followed suit, announcing the launch of national digital music streaming tallies.
The UK's Official Charts Company today announced the launch of the first Official Streaming Chart that will begin next Monday (May 14), while Germany last week became the first European country to introduce a music streaming charts when the media research company Media Control, which compiles the German music charts for the German Music Industry Association (BVMI), announced the launch of a Top 20 streaming chart.
The UK's OCC-compiled survey will use data from leading ad-funded and subscription streaming services including Spotify, We7, Napster and Deezer, and has the support of industry bodies the BPI and the ERA (Entertainment Retailers Association).
The chart body is trumpeting the arrival of the new chart with a specially-compiled top 20 of the U.K.'s most-streamed artists of 2012 to date, which shows Asylum/Warner Music's Ed Sheeran at No. 1, followed by Polydor/Universal's Lana Del Rey and Positiva/Virgin/EMI's David Guetta. The OCC survey of the top-selling singles artists of the year so far across the same period, to April 28, shows Guetta at No. 1, followed by Universal Island's Gotye and Lava/Universal Island's Jessie J. Sheeran is No. 6 on that chart, and Del Rey No. 16.
The German streaming chart includes on-demand streams 30 seconds or longer from primary music streaming services, including Spotify and Simfy. Streaming services in Germany in 2011 had revenues of €26 million and a 10% share in the digital market. The weekly survey will run Thursday-Friday and will include both ad-financed and premium streaming.
On Monday (May 7) the first German streaming chart was markedly different from the actual singles charts where physical sales and downloads are counted. Half of the top 20 single chart's songs were not among the top 20 streaming-titles. The top German streaming songs were "Too Close" by Alex Clare (Universal), followed by German rapper Cro's "Easy" (Groove Attack), Train's "Drive By" (Sony), Sean Paul "She Doesn't Mind" (Warner) and Flo Rida "Wild Ones" (Warner).
The top 20 of the U.K.'s most-streamed artists of 2012 is as follows:
1. Ed Sheeran
2. Lana Del Rey
3. David Guetta
7. Jessie J
8. Emeli Sandé
9. Florence & the Machine
11. Flo Rida
14. Ben Howard
16. Rizzle Kicks
17. Nicki Minaj
18. Katy Perry
19. Olly Murs
20. One Direction