Vevo's new redesigned homepage with Kanye West. (Screenshot)
Vevo's integration with Facebook, part of its design launched in March, appears to have helped increase usage at both Facebook and Vevo.com, according to numbers shared by the company Thursday.
Vevo launched a new interface with tighter Facebook integration in March and immediately saw a lift from February's stats: a 600% increase in videos viewed or published at Facebook, 500,000 new user registrations via Facebook (a 142% increase), a 12% increase in views at Vevo.com, and increases in videos per viewer and minutes per viewer at Vevo.com of 12% and 16%, respectively.
Overall traffic slowed in the first quarter due to "the seasonal decrease of blockbuster music programming released by record companies compared with other times of the year," the company explained. Vevo's web-based views dropped to 706.3 million in March from 801.3 million in December, according to comScore. Google sites (YouTube, for the most part) saw a similar decline, to 15.7 billion views in March from 21.9 billion views in December.
In spite of seasonal softness, however, Vevo can point to strong mobile growth. Mobile streams rose 26% and streams on Vevo's mobile apps increased 39% during the first quarter.
Pitbull's "International Love" was Vevo's top video of the first quarter with 81 million views. That was followed by Adele's "Someone Like You" with 80 million views, LMFAO's "Party Rock Anthem" with 73 million views and Adele's "Rolling in the Deep" with 71 million views.
The company claims to have 3.3 billion streams per month in the five markets in which it operates: the U.S., U.K., Canada, Australia and New Zealand. Reports this week at Sky News and the Financial Times say Vevo has hired the investment bank Allen & Co. to investigate additional financing opportunities to help fuel international expansion.