iTunes App Store: 30 Billion Downloads, $7.14 Billion in Revenue
iTunes App Store: 30 Billion Downloads, $7.14 Billion in Revenue

apple wwdc 2012 ios apps sold itunes app store McDonalds used to track how many customers it had served on its store's signs, until the number grew too large; now, the signs simply read "billions and billions served."

The iTunes app store is headed in the same direction.

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"I'm very pleased to announce a new milestone for the app store," said Apple CEO Tim Cook at the company's Worldwide Developer Conference on Monday (via Engadget's nicely-designed live blog). "Customers have now downlated an astounding 30 billion apps!"

He also rattled off some other statistics of note for anyone interested in apps (which seems to be just about everybody these days):

  • The iTunes app store has over "400 million accounts." That means it has about a hundred million more people's credit card information on file than currently reside in the U.S. -- and all of those people can buy apps, songs, television shows, movies, and subscriptions through iTunes without re-entering their credit card information. That's a big deal.
  • The iTunes app store has paid out over $5 billion to app developers. That's a lot of money. "It's becoming an economy in and of itself," said Cook.
  • So far, there are over 650,000 apps in the iTunes app store. 225,000 of them were either designed for iPad or run at its native resolution as a universal app (iPhone, iPod Touch, and iPad).
  • By our calculations, that means customers have paid about $7.14 billion for iTunes apps so far,
  • Apple has made over $2.14 billion selling apps it didn't develop, given its standard 30 percent take. That's not bad, considering that it also makes money selling all of the hardware and software that runs them.
  • Given the mix between free and paid apps, iTunes rakes in an average of 24 cents per app. Again, that average includes free apps.

Photo courtesy of Flickr/ John of Austin

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