The new Amazon Cloud Player App on the Apple App Store listing page.
Though Amazon and Apple, two of the largest digital music retailers, have a rich history of "competition," the two competing digital retailers' relationship appears to be thawing after today's announcement that Apple will now carry Amazon's Cloud Player App on its iPhone and iPod Touch.
The new app will allow Amazon customers to stream or download music stored on their Cloud Player to their iPhone or iPod Touch as well as play music already stored on their device and manage or create playlists.
"Customers tell us they want access to all of their music, wherever they are, and on all of the devices they use," said Steve Boom, Vice President of Digital Music for Amazon, in a statement. "By bringing Cloud Player to iPhone and iPod touch, we now have the most widely compatible cloud playback solution available, giving our customers the ability to buy once and enjoy their music everywhere."
In the past, Apple and Amazon have fiercely competed in the digital music space with Amazon's heavily discounted album and song deals causing friction between the two companies. In a 2010 report by Billboard's Ed Christman, sources said Apple withdrew its marketing support for releases participating in Amazon's Daily Deal discount program. But with news of this latest partnership, Apple and Amazon's relationship would seem to be improving.
Reactions by Amazon Cloud Player App users were ebullient. The three reviews of the new app listed on on the Apple App Store's page raved about the new platform. "I can now access all of my music from Cloud Player on my iPhone," said one review. "It works great and even lets me play the music already loaded on my iPhone. Sound quality was great and the interface is slick. Really happy this is *finally* available."
As part of this announcement, Amazon is offering for a limited time unlimited space for MP3 and AAC (.m4a) music files at no cost to anyone purchasing a storage plan. Customers of Amazon's cloud storage locker automatically receive 5 GB of storage free to begin uploading their digital music library to its Cloud Player.