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Jay-Z, Jay Brown, John Meneilly & Tyran "Ty Ty" Smith

The Roc Nation Team
Website: RocNation.com
Twitter: @RocNation
Turning Multiple Streams Into A Flood

The Roc Nation team -- CEO Shawn "Jay-Z" Carter, president Jay Brown, John Meneilly and Tyran "Ty Ty" Smith -- has spent the past four years forming partnerships, management ties, a label presence and a publishing arm to help Roc Nation become a fully rounded company that's not exactly a "360 deal" organization. Since Jay-Z partnered with Live Nation in 2008, Roc Nation has run up a winning streak of betting on the right artists, companies and tours.

Three years ago, Roc Nation formed the StarRoc label and publishing company with pop production duo Stargate, which has helmed hits for Rihanna and Nicki Minaj. Last year, the company got in on the electronic dance music craze on the early side by partnering with U.K. management company Three Six Zero, which represents superstar DJs like Deadmau5 and Calvin Harris. The label roster includes J. Cole, Rita Ora and Jay Electronica. On the management side, Roc Nation has Shakira, Rihanna, Wale and M.I.A.

"Our company can provide services from every stream," Brown told Billboard earlier this year. "From the merch side to the touring side, publishing, producer management, artist management or a label -- basically every venture that an artist is a part of or not a part of, we can offer that."

Of course, Jay-Z has merged his Roc Nation success with his own hip-hop career -- Watch the Throne, his joint album with Kanye West, arrived on Roc Nation/Roc-a-Fella/Def Jam last year and has moved 1.5 million units, according to Nielsen SoundScan. And in addition to the Watch the Throne European tour earlier this year, Roc Nation will handle the Budweiser Made in America festival, the inaugural Jay-Z-curated fest to be held Sept. 1-2 in Philadelphia.

Next up: Deadmau5's summer European tour, new music from fresh-faced management clients like Alexis Jordan and Ester Dean later this year and further expansion for the all-encompassing brand. - Jason Lipshutz

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