Bryan 'Birdman' Williams and his brother Ronald 'Slim' Williams sat down with Billboard for an exclusive interview where the soft-spoken leaders of Cash Money Records talked about how they work records, building their brands, and where each piece of the label fits into the overall structure of YMCMB.
With a diverse array of artists -- including Drake, Nicki Minaj, Lil Wayne, Tyga, new signings Busta Rhymes and Mystikal, Jay Sean, Kevin Rudolf, Limp Bizkit, Shanell, Lil Twist, and more -- the label is thriving on a number of different fronts, allowing the label to branch out in many different directions at once.
"We're a brand that doesn't have all the same type of talent. What Drake do is totally different, what Nicki do is different, what Wayne do is different," said Birdman. "What I bring to the table is different than what my brother brings."
"Everybody has their own image, and that's important," added Slim. "We just want them to be creative, and everybody's creative in their own way. So that's what makes us different from the rest."
WATCH THE FULL, EXTENDED VIDEO BELOW: