Live Nation Labs has acquired Rexly, the maker of a music sharing app for iPhone. The San Francisco-based startup will become the base of Live Nation Labs' San Francisco operations, according to a post on the Live Nation Labs blog. Terms of the deal were not disclosed.

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Live Nation Labs general manager Eric Garland tells Billboard.biz he was attracted to the Rexly team and says the product roadmap lacks only context and distribution. "We're going to do great things with them. Their view of the world is a 97.5% match for mine."

Garland's interest in Rexly provides a glimpse into Live Nation's digital future. The company is focused on improving the fan experience and engaging customers wherever they are. Picking up Rexly pushes the clock forward and instantly gives them a product and team suited for today's music fan, Garland says. "When I came in, I said our first priority is solving problems for fans of live music and engaging fans everywhere, all the time. In 2013, that's in their pockets."

Garland's sentiment was echoed in a blog post by the Rexly founders Joel Resnicow and Kyle Fleming. "We obsess over user-driven design and data-driven decision making," wrote Resnicow and Fleming. "Most important, we are deeply committed to creating phenomenal experiences for music fans, nurturing the music tech community and breathing new life into a challenged industry."

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Rexly is a mobile-first company that allows people to share and discover music. The app - only for iPhone at this point - will play music from the user's iTunes library, share activity to Facebook and Twitter and see in real-time what friends are listening to on iTunes, YouTube and Pandora. The app also scrobbles songs to Last.fm and will play links to Last.fm and Spotify.