Cheers to Tim McMorris

TV viewers might've found themselves humming a song featured in a Sam Adams ad, and they may have even bought it: Tim McMorris' breezy folk love song, "Overwhelmed" (King's Crown), approaches the Rock Digital Songs chart with 5,000 downloads sold (up 25%), according to Nielsen SoundScan. The song, released to the iTunes store in October, has moved nearly all 14,000 of its downloads in the past four weeks, with the cut increasing by at least 1,000 in each frame. Will radio take note? None of the 1,232 stations monitored by Nielsen BDS for the Billboard Hot 100 played the song last week.

Lynch's "Radio" Retail A Hit

Another Disney Channel star arrives, as Ross Lynch of "Austin & Ally" bows at No. 6 on Kid Digital Songs with "Heard It on the Radio" (Walt Disney) (6,000 downloads, according to SoundScan). The summery video for the 16-year-old's tune premiered July 13 and earned more than 400,000 YouTube views in less than a week.

"Sorry" For Country Rockin'

Singer/songwriter Kelleigh Bannen looks headed for Hot Country Songs with her first major-label single, "Sorry on the Rocks" (EMI Nashville). BDS reports airplay at 14 of the tally's 128 reporters during the July 9-15 tracking week, with WTHT Portland, Maine, leading with 25 spins to date. The Nashville native self-released Radio Skies in 2008. Her second album, produced by Paul Worley, is expected this year.

DJ Got 'Em Falling In Love

Spanish Broadcasting System WSKQ New York DJ Alex Sensation rises 8-7 on Latin Rhythm Airplay and approaches Hot Latin Songs with "Noche de Placer" (RCA), featuring David (2.7 million audience impressions, according to BDS). Sensation is making use of his in-house networking skills to gain support for the track: six of the seven stations that played it last week are SBS' (plus Clear Channel's WMGE Miami). WODA San Juan, Puerto Rico, played the song 35 times, followed by WSKQ (30).