Lead Singer, Mountain Goats
Unlike the deeply personal, often emotionally draining songwriting in his long-running Mountain Goats project, indie rock troubadour John Darnielle uses Twitter to muse upon his far-ranging interests, which include hockey, death metal and women's rights. Mountain Goats news is spread sometimes, but not as often as Darnielle's thoughts on the Nashville Predators.
Known almost as much for his outspoken tweets as his EDM beats, Deadmau5 took Twitter's social and business dialogue to a whole other level in March when he took a vocal track tweeted at him by a follower and released it as a finished track, "The Veldt."
Digital Marketing Consultant
This Nashville digital thinker is a believer in social networks, both virtual and real-life -- he founded Geek Breakfast. He tweets digital business practices and links back to his New Networking blog, where he dispenses practical advice.
Staffing, Square Inc.
Former recruiter at SoundCloud and Google who tweets about politics and music, though not necessarily together. Sample tweet: "Look, Techno and Tupac *do* have a lot in common. Like, the speakers that were in my LA rental car."
Digital Strategy and Marketing, Toolshed
When she's not working with Ani DiFranco, Kate Bush, John Wesley Harding and others, Denis is busy deploying a wry take on all things pop culture. Sample tweet: "i know every1 is sick of Somebody That I Used 2 Know, but it's still fantastic. I <3 tragic lyric / happy hook dichotomy in pop songs."
Co-founder/CEO of Jelli, the app that brings interactivity to old-school radio, Dougherty tweets a steady stream of digital business links, with an emphasis on radio and startups, two places where the action is constant.
With Spotify, Ek is doing his part to save the recording industry from piracy -- and iTunes. He uses Twitter to broadcast news about the service and answer customers' queries and complaints -- in Swedish and English -- with grace.
Senior Manager, Emerging Technology, Universal Music Canada
We'll let Erdman say it in his own words: "Specialties: music, tech and superb quips." Sample tweets: "DMB Concert Update 1: Just experienced my first 8 minute flute solo + I found Howard Jones ex-Killswitch Engage. He's sitting just near me. . . . DMB Update 2: not Howard. Threw up the horns at him; he looked at me blankly. Also he's wearing what appears to be LL Bean - dead giveaway."
Former CMT exec and current owner of a digital label that gives free music to subscribers, Frank believes in music digital strategy so much that he's written a book called "Hack Your Hit" and tweets his analysis of the DNA of hit songs.
Pop Critic, the New Yorker
One of the scene's most recognized aesthetes, follow Frere-Jones for the best of the rare and obscure in both music and memes, as well as a glimpse into the ins and outs of a writer's life lived in New York.