Each Friday, Billboard presents "Bubbling Under," a weekly look at new and noteworthy acts making their way toward Billboard chart success.

Up this week: Cherry Cherry Boom Boom, Josh Tatum, Chrystal Rucker and Mitchelle'l

Cherry Cherry Boom Boom
After years of Billboard chart success with his Cherrytree Records imprint, its and founder and chairman, Martin Kierszenbaum, is stepping into the spotlight himself. Under the pseudonym Cherry Cherry Boom Boom, he's on the verge of scoring a Dance Club Songs hit with a cover of the Magnetic Fields' "Come Back from San Francisco" (Royal Pop). The musical mogul has co-written songs for Lady Gaga, Colby O'Donis and t.A.T.u.

Josh Tatum
An electric guitar given to Josh Tatum by his grandfather set the then first-grader on his musical journey. "I always felt like there was so much to do and explore and music was the best way for me to get out and create something that would develop and change as I did," the Fort Worth, Texas, native says. Having made inroads with prior single "Everything I Need," Tatum is bubbling under Adult Top 40 with "Fall," which is receiving spins at KLTG Corpus Christi, Texas (37 plays in the July 23-29 tracking week, according to Nielsen BDS), and KLLY Bakersfield, Calif. (25). Both tracks appear on Tatum's debut Hideaway Entertainment album Everything.

Chrystal Rucker
Kansas City native Chrystal Rucker anticipates her first chart appearance on Gospel Songs, with "You Deserve" registering airplay at 21 of the 46 stations monitored by Nielsen BDS for the tally. The child of two ministers, Rucker made her first public performance when she was two. Having developed into a powerful vocalist, she signed to chart-topping singer Earnest Pugh's EPM label. Rucker's new single serves as the title track from her first EPM studio set, due Aug. 24.

Mitchelle'l
Houston-raised soul singer Mitchelle'l previews his debut EP, as "Irene" (Grand Hustle) bows at No. 38 on Adult R&B. The song is drawing support from Hot R&B/Hip-Hop chart panelists WVEE Atlanta (the crooner's current city of residence), WMXD Detroit and WYLD New Orleans. Mitchelle'l has previously lent his vocals to tracks by Grand Hustle signee B.o.B, and T.I. -- the latter rapper the imprint's CEO.

Reporting by Keith Caulfield, Wade Jessen, Karinah Santiago and Gary Trust of the Billboard charts department

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