VP of Latin Talent, AEG Live/Golden Voice; Manager Juanes
In Perpetual Motion
As head of AEG's Lain Business, Rebeca León, 37, is the most powerful woman in Latin touring, and her autonomy has grown exponentially in the past few years.
Recent successes include tours for Romeo Santos and Ricardo Arjona, and Maná's seven sold-out nights at the Staples Center. "It was a record for any one act in the history of the venue and a big badge of honor for me, as I was part of all those shows," says León, who's seen her unit's revenue rise 150% from 2011 to 2012.
León also helped pull together the joint tours of Enrique Iglesias and Jennifer Lopez and, earlier, Iglesias with Prince Royce and Pitbull. At a time when the Latin business in general is strained, "it's definitely now about buying smart," she says. "And as a company, our marketing is unchallenged. We get behind everything we do."
Beyond touring, León, who has worked both at labels and in management, has now expanded her realm of action to manage the career of Colombian star Juanes. "I'm finally feeling like all my hard years of working are paying off. I see things much more clearly," she says.