Vevo President/CEO Rio Caraeff, 37, has sought a flexible, nimble startup culture for the music video network. Now, he must be nimble across multiple time zones.
The online music video network reached a turning point when it truly became a global company during the last year, Caraeff says. It opened international offices, hired its first global head of international and launched in Australia and New Zealand. "We now have just under 40 people working for us outside the U.S.," he says, and he's not finished pushing Vevo into new markets. "We're getting ready to launch in Brazil and later this year in five other countries in Europe. That is really transformative, because it emphasizes where we see the global music market and the global growth opportunities."
And Vevo is still going strong at home: It had 46.2 million unique viewers and 594.8 million streams. Both figures are down from 2011, but those numbers miss areas where Vevo is now expanding. The company just launched viewing on mobile Web browsers -- it has apps for a wide range of mobile devices -- and Caraeff says the Microsoft Xbox platform is showing strong growth. Currently, Vevo has more than 45,000 music videos from more than 11,000 acts that can be viewed on YouTube, AOL, CBS Interactive Music Group, BET, Fuse.tv and Univision.